Barbie (media franchise)

Story & Synopsis

Barbie is an American multimedia franchise created by Mattel based on the eponymous fashion doll created by its co-founder, Ruth Handler. It began with the release of an eponymous video game in 1984 and has since been featured in more video games, a film series and in other media formats across technologies like television and the Internet. It is one of the highest-grossing media franchises of all time and has been referred to among fans as the "Barbie Cinematic Universe".