How Are U Bread follows the story of Ha Do-woo, a mysterious and talented patissier who creates magical bread that grants the wishes of those who eat it. Operating a small, hidden bakery, he attracts the attention of Noh Mi-rae, an enthusiastic television writer who is determined to cast him in her new variety show, 'Top 3 Bakery Kings'. As Mi-rae persistently tries to convince the reclusive Do-woo to join the program, the two become entangled in a romantic journey filled with culinary challenges and emotional healing. The series explores themes of ambition, the comfort of food, and the complexities of love, as Do-woo must navigate his secret past while dealing with the pressures of fame and the growing feelings he develops for Mi-rae.